My name is Daniel Goldstein, and this is my portfolio website—a curated collection of work that exemplifies my passion for advertising. Every piece you see here began with an idea. Pair that with a visually engaging design system, and ad like objects start to take shape. After the client signs off (unusually after the first round without any notes), an advert is officially born. 

My expertise spans the realms of conceptual development, designs that meeting brand and project guidelines yet are flexible enough to execute on any deliverable a campaign requires. I have experience in website and UI/UX design, brand refreshes, building brands from scratch, and contributing to dozens of new business pitches.
I’ve worked on small projects with shoestring budgets to Super Bowl commercials and everything in between. At the end of the day, I want to be involved with projects that move the needle and have an impact on the zeitgeist. Account folk measure these things in impressions, reach and engagement. It’s more of a feeling for me.