Hudson Lake

Art Director (Freelance) | Jan 2025 – Present | Washington D.C.

• Conceptualization and design for airline clientele.

• Layout and design brochures and promotional material for a non-profit

The Branding Kings

Senior Creative (Freelance) | Oct 2024 – Present | Richmond, VA

• Conceptualize and design unique and impactful promotional pieces focusing on creating buzz worthy promotional materials with a purpose.

• Ensure the company is approaching each new project with solutions
that are relevant, topical,and product/benefit related.

• Design and manage projects in addition to new business pitches.

VML Commerce

Art Director (Freelance) | Sep 2023 – Mar 2024 | New York, NY

• Designer and Marketing for Coca-Cola’s Diverse Sports Marketing Portfolio: Collaborated closely with Coca-Cola’s marketing teams to create dynamic and visually striking sponsorship materials for initiatives spanning the USMNT, HBCU schools in NCAA football and basketball, PGA, MLB, and NASCAR.

• Visual Identity Development: Played a pivotal role in shaping the visual identity of Coca-Cola’s sports marketing campaigns by conceptualizing and designing engaging assets that served as the foundation for their execution.

• Fan-Centric Creativity: Ensured all visuals aligned with Coca-Cola’s brand identity while resonating deeply with diverse sports audiences, fostering stronger connections between the brand and fans.

Berlin Cameron

Senior Art Director | Oct 2021 – Dec 2023 | New York, NY

• Concept Development and Campaign Execution: Played a key role in developing creative concepts and executing advertising campaigns for Natural American Spirit, including leading the creation of a 40th-anniversary interactive vending machine and designing a commemorative pack, which was selected from over 200 submissions.

• Website rebranding Leadership: Directed the rebranding of Natural American Spirit’s website to align with its organic brand values, working within development constraints to successfully implement interactive modules that increased site retention by 22%.

• Brand Activation Specialist: Partnered with cross-functional teams to execute brand activations for Espolón Tequila and Wild Turkey, crafting immersive experiences and engaging content to enhance consumer interaction and drive brand visibility.

• Social Media Creative Oversight: Led the creative direction for all Wild Turkey social content, ensuring storytelling and visual consistency that resonated with audiences and elevated the brand’s digital presence.

Uni World Group

Senior Art Director (Freelance) | Jan 2021 – Apr 2021 | New York, NY

• Logo Design and Project Management: Led creative initiatives for brands including Rocket Mortgage, Doritos, William Morris, and Goose Island Brewery. Notably served as an Art Director for a Doritos campaign highlighting Black voices through music and art, delivering culturally impactful and strategically aligned visuals.

• Art Direction: Developed cohesive and visually compelling assets for Rocket Mortgage commercials, ensuring alignment with brand standards and enhancing campaign storytelling across multiple executions.

• Design: Oversaw production processes for multi-cultural initiatives across diverse brands, ensuring high-quality delivery of advertising, design, and promotional materials within tight deadlines and brand parameters.

Viacom (paramount/cbs)

Graphic Designer (Contract) | Jan 2020 – Aug 2020 | New York, NY

• Logo Design and Project Management: Served as the in-house Digital Art Director for CBS and Paramount platforms,
overseeing the marketing of various television programming and movie offerings. Developed compelling and adaptable
layouts based on existing network and program style guides, ensuring seamless execution across a wide range of dimensions and formats.

• Art Direction: Applied a deep understanding of advertising best practices for the web, including layout optimization, design compression standards,
and platform-specific requirements, to create visually engaging campaigns that aligned with network goals.

• Design: Leveraged expertise in Photoshop to produce high-quality digital assets, maintaining brand consistency
while meeting the technical demands of diverse digital platforms.

Major League Soccer (MLS)

Senior Designer | Aug 2019 – Jan 2020 | New York, NY

• Logo Development and Branding: Played a key role in the design of the new MLS Cup logo, ensuring a modern and
cohesive representation of the league’s premier event.

• Promotional Content Creation: Designed dynamic marketing materials for MLS and its 26 teams, including assets for
the league’s website, social media platforms, YouTube bumpers, and third-party sites, driving fan engagement across channels.

• Motion Graphics Expertise: Leveraged proficiency in Adobe Creative Suite, particularly After Effects, to transform
static designs into lively motion graphics, enhancing the impact of promotional campaigns.

Newmark knight & frank

Senior Designer | Mar 2019 – Aug 2019 | New York, NY

• Brand Identity Design: Created logos and style guides for property listings to ensure cohesive branding across
promotional materials, including brochures, one-sheets, and B2B advertising.

• Art Direction for Property Marketing: Developed comprehensive style guides tailored to each property,
bridging the gap between property owners and corporate tenants by delivering visually appealing and strategically aligned marketing assets.

• Corporate Brochure Design: Served as the lead designer for Newmark’s comprehensive company brochure,
highlighting the organization’s history, growth, and service offerings in a polished and engaging format.

Endeavor

Senior Designer | Feb 2018 – Dec 2018 | New York, NY

• Experiential Marketing and Event Activation: Conceptualized and executed marketing activations for USAA through their diverse sponsorships. Notable contributions include creative development for the NFL’s Salute to Service initiative, encompassing in-stadium signage, collateral materials, and the digital design of the official Salute to Service minted coin.

• Stage Design and Promotional Collateral: Designed USAA’s Media Week Q&A stage, which hosted prominent NFL figures like Drew Brees, along with the accompanying promotional materials. Collaborated on creative assets for USAA-sponsored events with the San Antonio Spurs, ensuring brand consistency and impactful presentation.

• Sports Sponsorship Creative: Designed and produced assets for USAA’s lead sponsorship of the Army-Navy Game, including Base Fest, a concert series held across ten U.S. military bases. Created unique logo sets for USAA-sponsored college football games in collaboration with military academies like West Point and the Naval Academy.

• End-to-End Production Management: Oversaw the conceptualization, design, and production of creative assets, ensuring seamless execution by coordinating directly with printers, vendors, and venues for final delivery and installation.

Bloomberg

Graphic Designer (Freelance) | Apr 2017 – Feb 2018 | New York, NY

• End-to-End Design Production: Managed projects from early design and development stages through to final printing, producing assets for company events, employee handbooks, charity initiatives, brochures, Bloomberg-hosted conferences, and industry talks. Each deliverable required tailored design aesthetics, style guides, including large-scale installations spanning lobbies and auditoriums.

• Event Branding and Experiential Design: Led the annual New York employee summer picnic campaign, overseeing event signage, collateral materials, and experiential branding. Designed bespoke wall murals for Breast Cancer Awareness initiatives, creating visually impactful and meaningful displays. Innovative Recruitment Campaigns: Directed a high-profile recruitment campaign to attract the world’s brightest minds, including the design of bespoke chess sets for Career-Day, blending creativity and functionality to enhance the initiative’s impact.

• Data Visualization and Immersive Projects: Explored data visualization tools like Tableau to create engaging, interactive designs that effectively communicated complex information, contributing to Bloomberg’s innovation-focused ethos.

Broadcast Music, Inc. (BMI)

Freelance Designer | Feb 2016 – Mar 2017 | New York, NY

• Conceptual Design: Led the in-house design team in the conceptualization and execution of promotional
materials for various company events, ensuring cohesive and impactful branding across deliverables.

• Event Branding: Designed logos and posters for high-profile events, including SXSW concerts,
crafting visually engaging assets that captured the essence of each event.

• Print and Digital Collateral: Created award show advertisements, brochures, and mailers, delivering polished materials
that aligned with company objectives and enhanced audience engagement.

Saatchi & Saatchi Wellness

Senior Art Director (Freelance) | Dec 2014 – Jan 2016 | New York, NY

• Art Director for Merial’s long list of pet products including Frontline, Heartgard, NexGard Spectra, and OraVet.

• Concepted, designed, storyboarded and executed on traditional print media and television for Merial’s line and
gained experience working with trained animals on set.

Publicis/THE KAPLAN THALER GROUP

Art Director | Aug 2008 – Jul 2012 | Senior Art Director | Jul 2012 – Feb 2014 | New York, NY

• US Bank: Strategically developed campaigns for the small business lending branch. Art directed a Super Bowl ad
for their savings program, complemented by a comprehensive print campaign and OOH installations.

• Aflac: Served as a lead creative for Aflac For Brokers for over five years, delivering new campaign initiatives annually.
Designed in-house sales tools and promotional materials, contributed to television development, and advanced brand positioning efforts.

• Wendy’s: Played a key role in winning the business in 2009. Produced several television spots and served as the lead art director for food footage during the account’s first two years. Concepted and designed a new breakfast initiative,
including logo development and launch campaigns.
• Trojan: Designed an award winning spread for their Vibrating Ring. Designed and executed on OOH pieces launched
on over 100 college campuses nationwide.

• Sheraton: Developed designed and of new digital banner campaign.

Skills:

Concept Development: Strategic, standout campaign ideas • Visual Storytelling: Narratives across all platforms • Experiential Design: Immersive, branded audience experiences • Production Design: Preflight, QC, vendor-ready assets • Motion Graphics: Animated, dynamic visual content • Photography Direction: Overseeing high-impact brand shoots • Typography: Custom, brand-aligned type treatments • Layout Design: Clean, balanced, intentional compositions • Art Direction for Web: On-brand, engaging digital presence • Digital Design: Social, banners, UI assets • Branding: Cohesive systems: visual consistency • Collaborative Leadership: Guiding teams toward creative vision • Problem Solving: Smart workarounds • Trend Awareness: Tapped into cultural shifts • Multi-Platform Thinking: Unified concept across formats • Creative Strategy Alignment: Design reflects campaign goals • AI Integration: Tools that enhance workflow • Client Collaboration: Confident, thoughtful presentation skills • Fast Turnaround Execution: Speed without sacrificing quality • Award-Winning Craftsmanship: Recognized creative and production work

EDUcation:

Syracuse University
Bachelor of Fine Arts

The Creative Circus
Art Direction