101 Bold Nights
To celebrate Wild Turkey's “Trust Your Spirit” campaign and platform, the brand created a 360º music tour initiative that elevates bold voices and stories in the music industry through a series of musical festivals, events and concerts.
Design language/poster series
PART ONE
Create a visual language for 2021’s 101 Bold Nights Series
SOLUTION
Incorporate the brand colors and Wild Turkey’s established brand liberally mixed with a wide range of typography, assets and copy. Keep it gritty, playful, musically grounded and reflective of the music scene.
PROMOTING THE BANDS
101 Bold Nights Video/Animated Promotions
PART TWO
Create Instagram Stories to promote the event.
THE SOLUTION
Use the established event guidelines to craft visually striking, vibrant Instagram Stories that are copy-driven and feature a dynamic music bed, showcasing the performers at the upcoming events to build excitement and engagement.
MY ROLE/CONTRIBUTION
Conceptual thinking/Art direction/Script and copywriting/Storyboarding/Design/Animation/Audio selection and editing/Video editing/Production oversight/Technical execution/Quality control/Programs used: After Effects/Logic Pro/Final Cut Pro
PROMOTING THE VENUES
Tour Bus Design
PART THREE
Design the wrap for the tour bus where bands and media coordinators could collaborate, relax and travel to and from events. It should maintain the tour’s design aesthetic lend the tour a presence and credibility
MY ROLE/CONTRIBUTION
One of four creatives on this project: Conceptual thinking/ Art direction/ Graphic design/ Typography/ Layout design/Illustration oversight/ Brand integration/ Production coordination/ Programs used: Photoshop/Illustrator
THE 101 BOLD NIGHTS LOUNGE
PART FOUR
Design an immersive event space for Wild Turkey that highlights the brand's bold spirit and engages attendees with a visually striking and inviting environment.
THE SOLUTION
Created a dynamic event space that balances functionality with bold, eye-catching aesthetics. The design featured the backlit bar, branded neon signage, warm, inviting furniture that created a premium yet approachable atmosphere. The main feature was the Wild Turkey Museum Showcase, described in detail below
MY ROLE/CONTRIBUTION
Conceptual thinking/Art direction/Spatial design/Brand integration/Collaborative design execution with a team of creatives/Programs used: SketchUp/Photoshop/Illustrator
THE DISPLAY WALL (wild turkey Museum showcase)
The lounge featured a dedicated wall highlighting Wild Turkey’s rich history with artifacts, rare, limited edition reserve and heritage bottles, and photographs of milestone moments.
Each display case had it’s own unique QR code: when scanned, it took the visitor to designated spots on the website which detailed the significance of that particular item.
SOCIAL MEDIA VIDEO RECAPS
PART FIVE
Create a recap video showcasing the Wild Turkey 101 Bold Nights events, highlighting key moments and the brand’s bold, fearless spirit to post across all social platforms
MY ROLE/CONTRIBUTION
Storyboarding/ Art direction/ Clip selection/ Post effects/ Collaborated with party for videography and editing/ Programs used: After Effects/
Bourbon and Beyond 2023
Nashville 2023
2022 Tour Recap
101 BOLD NIGHTS WEBSITE 2022
PROJECT
Design a website to promote Wild Turkey’s 101 Bold Nights, showcasing featured artists, partners, and events while highlighting the campaign’s bold spirit.
RESULT
Collaborated with a team of creatives to develop a visually striking, cohesive website that balanced storytelling, artist spotlights, and event information. The design utilized a bold color palette, dynamic typography, and rich photography to reflect the fearless spirit of the campaign. Interactive elements such as artist slideshows and partner highlights were incorporated to enhance user engagement.
My Role/Contributions:
One of three Art directors/designers involved with bringing this to life: Conceptual/ Art direction/ Typography/ Layout design/ Collaborative design oversight/ Programs used: Photoshop/Illustrator/Figma
