Easy Rider: Superbowl Spot
This is a television spot I did for US Bank's new savings program. Aired during the Super Bowl, it cleverly demonstrated how customers could have more control over their savings account. The commercial, featuring a 10’x6’ fiberglass piggy bank, designed to operate as a mechanical bull. It starts with the piggy bank throwing customers around wildly. With the new savings program, the same customers were now effectively able to "take control of their savings." The spot received widespread praise for its ingenuity and led to a highly successful program launch, resulting in approximately 3,200 new customer applications in the Midwest.
OOH Supplementation
KItchen/office
This spot centers around the home owners who are looking to remodel, or renovate their homes. Opening on a couple in their kitchen which is doubling as their office, we charmingly introduce the problem. Ah… but with US Banks affordable home equity line of credit, these fine folks can have both.
Split screens
This spot shines a spotlight on three separate potential home buyers. The take away being that whatever stage of life you’re in, US Bank has the mortgage for you.