EASY RIDER SUPERBOWL SPOT
THE BRIEF
Introduce US Banks’s S.T.A.R.T (Savings Today And Rewards Tomorrow) program and make it funny–it's gonna be air during the Super Bowl
THE SOLUTION
Create a mechanical bull-piggy bank that is bucking and throwing people off. When the S.T.A.R.T. program from US BANK is introduced, it allows the same riders to remain in control.
MY ROLE/CONTRIBUTION
Conceptualized with my talented copywriter Greg Damis-Wulff/Art direction/Casting/On site during production/Assisted with editing
OOH Supplementation
KITCHEN/OFFICE
THE BRIEF
A :30s detailing the benefits of obtaining a US Bank’s Home Equity Line of Credit for home renovations or room additions.
THE SOLUTION
Show a couple reduced to using their kitchen as their office through a series of goofs that emphasize this less than ideal situation. But with US Bank’s home equity line of credit, expansions and renovations your house are easy.
MY ROLE/CONTRIBUTION
Concept/ Art direction/ Casting/ On-site supervision/ Providing elements for post production
SPLIT SCREENS
THE BRIEF
Demonstrate how US Banks Home Mortgage Rates can be beneficial for all types of homebuyers.
THE SOLUTION
Show 3 different groups of home buyers at different stages of life and home ownership. Use the split screen technique as a device to tell three stories at once while also interacting with each other, breaking through the screen line boundaries.
MY ROLE/CONTRIBUTION
Ideation/ Art Direction, Script assistance/ Casting/ On site supervision