WEBSITE REDESIGN
THE BRIEF
Make the duck a prominent part of the redesign. Give the visitor an immersive experience. Utilize the established equity of the brand while introducing a fresh, modern design.
THE SOLUTION
Have the duck act as the tour guide as you’re navigating through the site. With an already quirky and playful brand we came up with hundreds of ideas and situations for the duck’s animations. They had but just two criteria. Be funny. Be instructive.
MY ROLE/CONTRIBUTION
Ideation/art director: one of half a dozen creatives working together to bring this to life with Firstborn web design agency doing all of the heavy lifting.
Screenshots
The site won multiple awards including two prestigious Webby awards, (including the coveted Webby People’s Choice award). It also garnered a Hive Award for Best UX/UI, a Hive Award Honorable Mention for Design, and a Telly Bronze award for Animation, underscoring the project's success.
AFLAC FOR BROKERS
THE BRIEF
Help Alfac launch a new program called “Aflac for Brokers” aimed at insurance brokers and salespeople. Illustrate the benefits of partnering with Aflac.
THE SOLUTION
Show the duck helping out brokers in everyday scenarios in playful eye catching ways while keeping headlines short and pithy.
MY ROLE/CONTRIBUTION
Ideation/Art Director/ Copywriter/ First hand collaboration with third party illustrators/ Quality control
Within two years, the revenue generated from broker’s sales rose 220%
Second Wave Print Rollout
With the program’s success, the next round provided us time to create a proper style guide and come up with more nuanced way to utilize our mallard heroine.
THE BRIEF
Increase awareness for the “Aflac for Business” program. Pinpoint industry sectors to target. Illustrate to companies the benefits of including Aflac in their insurance options
THE SOLUTION
Tell a “benefits story” through the headlines and marry them with visuals of the duck and his penchant for foolhardiness.
MY ROLE/CONTRIBUTI0N
Ideation/ Art direction: Layout/ Retouching
ALFAC FOR BUSINESS
EMPLOYEE RECRUITMENT CAMPAGIN
In 2009, Aflac was growing faster than the company could possibly have expected. We were tasked with creating a regionally targeted campaign that would help grow their workforce.
MY ROLE/CONTRIBUTION
One of several creatives involved in ideation/ Art director/ Copywriting/ Worked closely with the illustrator/ Combined further elements in post
