“Trust Your Spirit”

TRUST Y0UR SPIRIT CAMPAIGN

PROJECT
Create videos (televions/social media) establishing Matthew McConaughey as the Wild Turkey spokesman while showcasing the brand’s bold and authentic spirit.

THE SOLUTION
Develop a visually striking set of spots that blend Mr. McConaughey’s charismatic presence and good looks with Wild Turkey’s brand legacy.

MY ROLE/CONTRIBUTION
Conceptual thinking/Storyboarding/ Exploration of video techniques and visual style.

"Spirit"

“Stars”

MY ROLE/CONTRIBUTION
One of three on-site art direction for the photoshoot/ Lead creative with regards to image selection and retouching/Managed layout design and composition/ Directed and executed color grading/ Ensured cohesive integration of all brand elements

PRINT EXECUTION

The Master’s of Craft print campaign worked as an extension of Wild Turkey’s 101 Bold Nights initiative celebrating the fearless spirit of local musicians–shining a spotlight on those independent artists who embody the brand's ethos.

Masters of craft PRINT CAMPAIGN

THE BRIEF
Develop a series of 101 Bold Nights adjacent print ads that celebrate independent musical artists’ bold creativity and authenticity

THE SOLUTION
Create visually engaging spreads that reinforce the fearless spirit of the brand and its alignment with bold musical artistry. Features various musicians within dynamic, bespoke layouts and compositional treatment.

MY ROLE/CONTRIBUTION
Conceptual thinking/ Art direction/ AD supervising photoshoots/ Image selection/ Retouching/ Programs used: Photoshop/ Illustrator/ Lightroom

SOCIAL MEDIA STORIES

GENERATIONS

THE BRIEF
Introduce Wild Turkey Generations Limited Edition Single Malt Bourbon to be used across the brand’s social media outlets.

THE SOLUTION
:15s vignettes designed for Instagram and Facebook stories. The videos feature all three generations of Russells (the family behind Wild Turkey). They illustrate the long and storied history of the brand while emphasizing the familial bonds that make Wild Turkey (and this particular limited release), special.

MY ROLE/CONTRIBUTION
Concept Development/ Art Direction/ Motion Graphics for transitions and wipes/ Music selection

STATIC PRODUCT POSTS