THE BRIEF
Celebrate HBCU’s and their cultural vibrancy through a Coca-Cola Zero campaign, spotlighting the spirit of HBCU Gameday.
THE SOLUTION
Highlight the energy of HBCU Gameday, feature athletes alongside marching bands, drum majors, and cheerleaders. Create bold compositions, using team colors, and slogans celebrate both the game and the vibrant culture surrounding it.
MY ROLE/CONTRIBUTION
Art Direction/ Design for layout and typography/ Creative strategy to integrate cultural elements and brand messaging/ Programs used: Photoshop, Illustrator, Lightroom
COCA-COLA ZERO HBCU PRINT CAMPAIGN
THE PGA TOUR Stop SPONSORSHIP Print
THE BRIEF
Promote Coca-Cola Zero Sugar as a proud partner of the PGA Tour by creating visually striking ads tied to iconic tournaments.
THE SOLUTION
These designs spotlight premier golf tournaments like The Masters and The Players, incorporating the signature Coca-Cola red, bold typography, and golf imagery. The tagline "Discover Iconic Taste" connects the brand to the prestige of the events.
MY ROLE/CONTRIBUTION
Ideation/ Art Direction/ Graphic Design/ Retouching/
